IN RECENT YEARS, WE HAVE SEEN A REMARKABLE SHIFT IN TECHNOLOGY IN THE RESTAURANT INDUSTRY WORLDWIDE. FROM IN-HOUSE ORDERS ONLY TO GET YOUR FAVOURITE FOOD AT THE EXPENSE OF A FEW CLICKS, FOOD TECH COMPANIES ARE ENTERING NEW MARKETS AND BRANDS INVEST IN THEIR PRODUCTS. ALL THESE BRING A WHOLE NEW LEVEL OF CONVENIENCE FOR THE CONSUMERS AND LIMITLESS OPTIONS.
Take a minute to think about why there has been an increasing demand for technology in this industry. You will notice that the main reason is that all of this technology is being used to expand consumer choices in all directions. Forward-thinking restaurants are taking this approach to elevate the customer experience through technology.
So what will shape the future of the food industry in the modern era and beyond? Let’s take a look at it:
Many forward-looking restaurants are now using NFC for improving the on-premises restaurant experience. The consumer’s smartphone uses Near-Field Communication (NFC) to localize customers to specific tables, thus providing a better user experience. The application also provides a complete end-to-end experience by allowing users to select food items, read micro-reviews of dishes, submit their orders, and be alerted when the food is ready. If you are looking for any such services, you can check out QuiQi which basically provides a cloud-based interactive e-menu for your business, accessible via QR Code, NFC Tag, or even WIFI.
Going from table to table is becoming a thing of the past, and all the forward-thinking restaurants are deploying QR ordering solutions now. In the wake of social distancing regulations, QR codes are now more relevant than ever before. Not only are they being used for ordering only but governments are also using QR codes to set up country-wide cashless payment systems., especially in countries like China. A significant driver behind such a quickly embraced technology is the fact that anyone with a smartphone can scan them. Are QR orders going to be the “new normal” for the restaurant ordering process? Well, it definitely has to be. With the operational cost savings and productivity QR ordering brings, it is only a matter of time before most restaurants implement this solution. If you are looking for any such services, you can check out QuiQi, which basically provides a cloud-based interactive e-menu for your business.
Products come to customers where and when they need them. The critical factor that gives you a competitive advantage in this industry is convenience, range of selection, and ease of use. New delivery models will be essential to retaining your customers and acquiring them. According to research conducted by Morgan Stanley, the food industry with a current standing of $30B has a potential of growing to $210B in the next five years, Given all this information, it shouldn’t come as a surprise to you if you see a small eatery or a local food truck launching its business online.
So what does food delivery look like in 2040? Well, quite eccentric, to be honest! And even though food delivery by drone or unmanned aerial vehicles (UAV) is still in the testing phase, it is expected to reduce the average delivery time from 30 to 15 minutes.
Facebook rolled out its online ordering feature for restaurants in 2017, ultimately making it easier for its users to order food from their favorite restaurant without navigating away from their app. The best part is the entire process, from browsing the menu to placing an order and making a payment can be done directly from the app. Companies are now moving to integrate their ordering onto this popular platform. This is a fairly low-cost feature to implement and has the potential to increase the growth of sales.
Voice-based technology sees a dramatic increase in chatbots and voice assistants to deliver a more seamless dining experience. Customers placing orders online can also get recommendations as well as ask about deals using voice assistants and even get personalized recommendations based on consumer’s preferences and ordering history. AR is already being used by many companies to make their offerings virtually appear on user’s plates through the Snapchat app. The same technology is also making its way into the sit-down restaurants to allow consumers to eat with their eyes first. Innovations like AR and VR are all the more essential for young consumers who expect an intuitive, live on-demand experience.
To sum it all up, the restaurant industry is experiencing competitive landscape shifts in this modern era, and companies need to keep up with these trends. Besides, restaurants are dealing not only with humans but e-menus and online personalities, which only makes the future of the food and restaurant industry exciting. New technologies are changing the world and the rules of the games in the food industry and only those businesses will survive that keep up with it. If you are looking to bootstrap your business in this modern era, do check out QuiQi, who provide cloud-based interactive e-menu services for your business, accessible via QR Code, NFC Tag, or even WIFI. Food tech is only going to increase. There would be many innovations to cater to along the way, but consumers will be the ultimate winners in the end.